Appreciating the Value of Custom Labels
Personalised label printing has become especially relevant for businesses seeking to add a unique touch across their product range. From simple tags to detailed packaging labels, customisation helps identity and delivers professionalism. It’s not only about information — it’s about brand visibility.
Reasons to Choose Custom Labels
1. Improved Recognition
Using colours, logos, and specific layouts, labels become brand signatures. Customers associate your packaging with your brand more readily — especially in competitive markets.
2. Dual Purpose
Employee ID badges, usage instructions, and legal disclaimers can all be printed in a clear format that supports your branding. Functionality doesn’t mean plain; it can reflect your identity too.
3. Wide-Ranging Use
Custom labelling is useful in logistics, and for industrial items too. From hardwearing labels to elegant ones, materials and finishes can be adapted for almost any use case.
Engaging Employees Through Customised Name Tags
Name badges are more than identifiers — they help building internal engagement and customer trust. Letting staff personalise their tags can encourage a friendlier and more accessible environment.
Helping Build Customer Familiarity
Consistent labelling reinforces brand memory. It also provides additional values such as eco-conscious practices, which may appeal to value-driven buyers.
A Practical Brand Promotion Method
Rather than relying on high-cost campaigns, labels offer direct marketing with every purchase. They're a tangible touchpoint your customers interact with — providing visibility and message delivery without recurring ad spend.
How to Choose a Capable Printing Supplier
Look for a partner that provides choices in finish (e.g. gloss), supports variable quantities, and maintains high print consistency. Also, consider turnaround time, artwork support, and material options to match your product’s use environment.
Common Questions
What label types are available?
Options include paper, vinyl, and synthetic materials — available in various shapes and adhesive types. Selection depends on where and how the label will be used (e.g. exposure to water, food contact).
How long does it take to receive an order?
Typical jobs are delivered within 3–10 working days, depending on print run and any additional finishing (e.g. foiling, lamination).
Can I place small orders?
Yes. Many suppliers offer low minimums to support test batches, so you only print what you need.
Are labels safe for all products?
With the right material, labels can be made food-safe, waterproof, heat-resistant or recyclable. It’s important to check your product’s environment first.
How do I approach design?
Maintain consistency with your logo and fonts, keep the message legible, and consider colour contrast. Many printers offer template guidance or in-house design help.
Begin Your Label Journey
Whether you’re refreshing your brand, get more info explore bespoke website options with Northern Label Systems. Request high-quality labels to support your business needs and make a lasting impact.